Selim Unlusoy / Creations + Collaborations

SELIM UNLUSOY
Creations + Collaborations

V12.3/ITA

Global Executive Creative Director at LePub - voted "The Best Creative Agency in the World" by prestigious rankings. He leads a multi-disciplinary team of creators that produces work that goes beyond advertising. A true believer in cross-cultural exchange, he played an active role at AFS for many years. He is a keynote speaker in various events, talking on Bio-mimicry, the impact of A.I. and design.

Apart from writing his bio in third person, he has enjoyed winning over 100 international and local trophies including the prestigious Innovation Lion, Grand Prix in Golden Drum, etc. His work was featured in Beaux Arts Magazine, Lürzer's Archive and numerous other publications. He is an eternal student of the relationship between humans and machines, currently focused on behavioral engineering and synthetic creation.

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selim.zip

01 AI / THE POWER OF SLOW CREATIVITY

In "The Power of Slow Creativity," you'll be guided through the rapidly evolving landscape of creative industries transformed by AI's immense growth. As the line between human creation and machine generation blurs, this guide book invites you to pause, reflect, and explore the possibilities that arise when we engage in slow, intentional creativity amidst the fast-paced advancements of the AI revolution.

Request Beta Access

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Coming Soon

02 AI / ECDGPT

Finally your ECD becomes an LLM. This chat tailored for creatives and agency animals of all sorts! Use it for your daily ideation conundrums, unclogging your creative flow, getting inspired or simulate a random agency chat.

Launch the tool

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03 INNOVATION / COLUMBIA / SURVIVAL LABELS

Chairman Gert Boyle once famously said "It's perfect, now make it better." We took this challenge and turned ordinary instruction labels into survival tools. Make sure you watch the case video.

This work is featured in Popular Science, Design Taxi, Gizmodo and Popular Mechanics

Discover the work

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04 TRANSLATING “ON LIVING”

No matter the occupation, I believe every human should obsess about something. That one thing that is totally yours. Getting dangerously good on tiramisu? Go for it. Understanding space-time continuum like no one else? Totally.
Mine, is a poem.
Mother of all poems I've known. Nazım Hikmet Ran's "Yaşamaya Dair" is not merely a 3 part piece of eternal wisdom written between 1947-48, it is a unique perspective on human nature as well as mother nature. An audacious guide about this experience we are all captured in.
It has forever bugged me that I never could share it beyond my Turkish speaking friends. No translation ever satisfied me.
So here's me, not a poet or writer, certainly not a professional translator, trying to translate my favorite poem. The work took over a year of on and off sessions.

Read the poem

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05 FILM / FOCUS FORWARD

To reignite a fading appreciation for dedication—a virtue that has fuelled Tissot's legacy for more than a century and a half—Tissot joined forces with LePub to roll out a captivating global campaign that challenges people to stay on course in the pursuit of excellence.

Watch the film

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06 INNOVATION / PASSIVE COOKING

Barilla launched Passive Cooking globally, a method that saves up to 80% energy and cooks perfect pasta al dente. Celebrity chefs and influencers popularized the method, and Barilla added passive cooking timing to their website, recipes, and packaging. A Whatsapp BOT for step-by-step guides and a smart device called Passive Cooker were also created. The device has been released open source so that anvone can build it themselves and use it at home.

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07 BRANDING / MARU ARCHI.TECHNOLOGY

Maru means “perfection” in Japanese and the architectural firm that took their name from, is out to do nothing less than that. Having patents around the globe, Maru gave us a new perspective on how we look at the buildings we spend most of our lives in. Ultimately, this notion reflected on the branding work as well. We wanted to create a look that is modular, simple and applicable to be able live up to it’s name. Below is the early explorations on the relationship between the grid and the elements that live on that grid.

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08 PROJECT / MOOD FILMS FESTIVAL

This is the ongoing story of an unusual film festival in the making.

Mood films are the “what if”s of advertising. Concepts get born and die in mood films. They often take center stage on pitch presentations but then be forgotten in the dusty Keynote files of old hard drives. What if we give them one last chance to see the light of day? What if we can learn something else from them?

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