SELIM UNLUSOY
Creations + Collaborations
V16.6/ITA

Selim Unlusoy is the Global Head of AI at LePub, one of the most awarded creative agencies in the world. He leads a multi-disciplinary team exploring how intelligent systems can expand the boundaries of storytelling, design, and cultural influence.

A keynote speaker at events including TEDx and SXSW Sydney, and a member of The Italian Association for Artificial Intelligence (AIxIA), Selim examines the evolving relationship between humans and machines—not just as tools, but as new cultural actors shaping how we think, feel, and create.

With more than 100 international awards to his name, including Italy’s first Innovation Lion at Cannes Lions International Festival of Creativity, his current focus is on behavioral engineering, synthetic creation, and the future of human expression in the age of AI.

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selim.zip

03 COLUMBIA / SURVIVAL LABELS
DOC 234—34/2


DEUS:   088/26812—81
REX-13: 978-0882681/283


Agency: Ogilvy Istanbul
ECD: Selim Ünlüsoy
Creative Team: Aybars Gürlü, Aykut Özdemir
Account Team: Murat Derman, Önder Işkın, Pürnur Dikbaş
Agency Producer: Fulya Akay
Producer: Hazer Baycan, Zafer Özkan
Production Supervisor: Yusuf Turhan
Photographer: Fethi İzan, Barış Önder Güler
Director: Selim Ünlüsoy
DOP: Cüneyt Denizer
Chairman Gert Boyle once famously said "It's perfect, now make it better." We took this challenge and turned ordinary instruction labels into survival tools. 







ALL RIGHTS RESERVED ©MMXXV