Gamer Grease — Selim Unlusoy / Creations + Collaborations

SELIM UNLUSOY
Creations + Collaborations

V16.6/ITA

Selim Unlusoy is the Global Head of AI at LePub, one of the most awarded creative agencies in the world. He leads a multi-disciplinary team exploring how intelligent systems can expand the boundaries of storytelling, design, and cultural influence.

A keynote speaker at events including TEDx and SXSW Sydney, and a member of The Italian Association for Artificial Intelligence (AIxIA), Selim examines the evolving relationship between humans and machines—not just as tools, but as new cultural actors shaping how we think, feel, and create.

With more than 100 international awards to his name, including Italy’s first Innovation Lion at Cannes Lions International Festival of Creativity, his current focus is on behavioral engineering, synthetic creation, and the future of human expression in the age of AI.

LinkedIn
Instagram
Substack
TikTok
Threads
X

selim.zip

07 GAMER GREASE

DOC 234—34/2

DEUS: 088/26812—81
REX-13: 978-0882681/283

A series of studies on the residual traces left behind on mobile gaming devices—human grease, an ephemeral yet telling imprint of interaction. Often dismissed as an unfortunate byproduct of our tactile existence, these delicate patterns are seen as an obstruction, an unwanted veil between user and content. But I see something else.

To me, these ghostly residues form a living cartography of engagement, mapping the subconscious gestures of players as they navigate virtual landscapes. They are artifacts of concentration, dexterity, and habit—each streak and smudge an unintentional testament to the choreography of play. Within these marks, I find echoes of frustration, victory, and immersion, a silent dialogue between human intention and digital response.

Rather than imperfections, I see these traces as a form of organic data visualization, an ever-changing micro-topography of interaction. Here, the boundaries between the physical and the digital blur, revealing the hidden rhythms of UI/UX design and the ways in which we, as players, leave behind a part of ourselves in the games we play.

This is an ongoing exploration, a study of the unseen artistry embedded in the most fleeting of marks. And so, I continue to play.

HOME