#MFF Mood Film Festival — Selim Unlusoy / Creations + Collaborations

SELIM UNLUSOY
Creations + Collaborations

V16.6/ITA

Selim Unlusoy is the Global Head of AI at LePub, one of the most awarded creative agencies in the world. He leads a multi-disciplinary team exploring how intelligent systems can expand the boundaries of storytelling, design, and cultural influence.

A keynote speaker at events including TEDx and SXSW Sydney, and a member of The Italian Association for Artificial Intelligence (AIxIA), Selim examines the evolving relationship between humans and machines—not just as tools, but as new cultural actors shaping how we think, feel, and create.

With more than 100 international awards to his name, including Italy’s first Innovation Lion at Cannes Lions International Festival of Creativity, his current focus is on behavioral engineering, synthetic creation, and the future of human expression in the age of AI.

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selim.zip

11 PROJECT / #MFF MOOD FILM FESTIVAL

DOC 234—34/2

DEUS: 088/26812—81
REX-13: 978-0882681/283

C R E D I T S /

Idea, Identity Design, 3D Design, Creative Direction: Selim Ünlüsoy
Motion Design: Buse Eryılmaz
Sound Design: Erkan Duraklar
Special Thanks: Ivan Davydov

This section will be updated if / when more people work on the project.

THE IDEA / The idea was born out of the fact that we make sh**load of mood films per year. I thought a look back to these “masterpieces” can spark a few new ideas within the creative department. And who knows, maybe we can revitalize a few of them, polish them up and reuse the concept. We recycle bottles, plastic, etc. Why not repurpose the most valuable garbage on earth - ideas!

Another important subject I should mention is confidentiality. Now, for example, I would have loved to make this little festival of mine open to the industry and more importantly to students. But safeguarding the intellectual property of the agency and our clients comes first. All I can do is to make all of the promo materials publicly available so agencies, production houses and student clubs can start making their own Mood Films Festivals. Contact me if you would like to create your own Mood Films Festival.

THE SMILECRY / The official name of the emoji I got inspired by is Smiling Face with Tear Emoji. I wanted to call mine SmileCry. Emojipedia has this explaination: A face smiling, with a single tear shown. May be used to indicate that one is touched, relieved, or grateful. This can also be used to indicate a certain feeling of smiling through pain. - Emojipedia.org. I think it is the perfect representative of emotions that goes into creating mood films and creativity in general. The purple tear is about “the loss of purity”.

TROPHY DESIGN / Here is something I don’t get to do every day. Industrial design! I decided that this festival deserves a trophy that is as cool as the films it showcases. The design is finalized and I’m excited about the production phase which should be hell, as expected. But it will be a wonderful learning process. And afterall, this is the goal - to learn and getting better. Every. Day.

THE FINAL DESIGN / Let me tell you about some details that I know you’ll appreciate… I mentioned about the meaning for “SmileCry” figure inspired by the emoji we use every day. The rushed randomness of the stickers really made the design complete in my mind. Just like the mood films it represents, this trophy is quite “effortless” as well.

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