Philips Trim Type — Selim Unlusoy / Creations + Collaborations

SELIM UNLUSOY
Creations + Collaborations

V16.6/ITA

Selim Unlusoy is the Global Head of AI at LePub, one of the most awarded creative agencies in the world. He leads a multi-disciplinary team exploring how intelligent systems can expand the boundaries of storytelling, design, and cultural influence.

A keynote speaker at events including TEDx and SXSW Sydney, and a member of The Italian Association for Artificial Intelligence (AIxIA), Selim examines the evolving relationship between humans and machines—not just as tools, but as new cultural actors shaping how we think, feel, and create.

With more than 100 international awards to his name, including Italy’s first Innovation Lion at Cannes Lions International Festival of Creativity, his current focus is on behavioral engineering, synthetic creation, and the future of human expression in the age of AI.

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selim.zip

10 DESIGN / PHILIPS TRIM TYPE

DOC 334—11/2

Although it may not seem as so, arriving to this particular execution took us months and months of on & off trials to find the perfect typeface as well as the right angle for the execution. We tried to write the whole headline in this style. It didn’t work. We tried to write only the word “change” i this style. Still wasn’t pure enough. In the end, we decided to boil everything down to the letter “c”. The outer character is a slab-serif type and we illustrated that by changing the rectangular terminal to a "ball terminal". Plus the arc of stems are made much thinner to underline the change.

AD: Deniz Şencan

Type Design: Taner Ardalı

Post Production by: AllD Studio

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